The traditional 4P’s marketing approach is still the best theory to begin with, it has been proven time and again that the marketing mix cannot be ignored at any stage of a business. Some critics comment that the mix has now evolved from 4 to 7, yet what remains of utmost importance is the 4P’s.

We at Charpixel Technologies have taken a keen interest in integrating the marketing mix within our organization, right from the inception to the delivery of a project the marketing mix plays an important part in how we think and act on the project.

Our insight:

Product: Developing the right product for our clients is our prime focus, the product must be able to not just satisfy the client and his customers but should rather excite them. For our clients to be able to stand out in the market, our product must stand out for the client. For example, to develop a business analytics dashboard we ensure that our development team understands the business model to provide features and services that touch the user at the very first instance and help build long-term relationships for our clients.

Price: Creating a priceless product is the beginning, but how does one put a price on the product? Our pricing decisions are based on thorough market research and most importantly on what the client needs it to be. Two very similar On-demand Taxi applications can be priced very differently depending on the features and the quality, this is what helps us to price our products regarding the demand.

Place:  Belonging to the new age market of the internet, the entire globe is our place for selling the right product at the right price. As poetic as it may sound we are no longer bounded by geographical and political borders, we are fully capable of delivering a Healthcare management application in the US while residing in the comfort of our office premises based in India, However, even the internet has its popular places such as LinkedIn, Facebook, Upwork and similar platforms.

Promotion: Last of the mix is promotion, in the current scenario of short retention time with the increase in information burst we have to target our promotion activities at the right segment if we are to be heard. Choosing the right channels with the right message to promote our expertise in let’s say E-commerce will require us to first decide on a business that is bricks & mortar only and seek if they would like to gain market share through our product.

In the end or I had rather say in the beginning it is all about the Right product at the Right Price at the Right Place with the Right Promotion!